05. WHAT IS A "PUBLISHER"?
The term "publisher" refers to YOU - the individual or business entity that owns and offers the mobile advertising services. Since you are the owner of your own mobile advertising service, you are primarily responsible for the "CONTENT" that is being offered through your service. Hence, your role technically makes you a Content Provider, or what is referred to as the PUBLISHER.

06. WHAT IS AN "ADVERTISER"?
An Advertiser — also referred to as a "Broadcast Client" — is any business, professional, institution, or individual that sends text messages to its Subscribers through your service.  If you order our Mobile Broadcast System and offer Mobile Text Broadcast service to others, then Advertisers are your Clients. Advertisers pay you in order to use your service, which enables them to send mobile text messages to people who subscribe to their text broadcast.
• EACH Advertiser is assigned its own unique KEYWORD.
• EACH Advertiser can have UNLIMITED Subscribers.
• EACH Advertiser can send UNLIMITED Text Messages.

07. WHAT IS A "MOBILE SUBSCRIBER"?
A Mobile Subscriber — also referred to as "Recipient" — is a person who opted-in or subscribed to receive text messages from a specific Advertiser. Each individual Advertiser has their own Subscribers to whom they can broadcast mobile text messages.

09. WHAT IS AN "OPT-IN CODE"?
The OPT-IN CODE is the same as the DOMAIN NAME of the business that is offering the mobile text broadcast service. (As a Publisher offering Mobile Text Broadcast service, you will need to have your own domain name which will also serve as your official Mobile Opt-in Code. Your Opt-in Code is the FIRST word that consumers type when subscribing to your Advertisers.) 

10. WHAT IS A "KEYWORD"?
A KEYWORD is the word or name that an Advertiser chooses to specifically and uniquely identify itself to the general public. Each of your Advertising Clients will have their own unique Keyword. Their keyword is the SECOND word that consumers type when subscribing to a specific Advertiser.

11. CAN I USE THE SAME DOMAIN NAME TO MARKET BOTH BROADCAST AND BOUNCE AD?
No. If you intend to offer both Mobile Bounce Ad and Mobile Text Broadcast, you will need to allocate two unique Domain Names, one for each service. Most Publishers who do this, use the same domain name, but with different extensions. For example, you can use MYDOMAIN.COM for Broadcast, and use MYDOMAIN.NET for Bounce Ad. However, if you prefer, we also have a 2-in-1 System that offers BOTH Bounce and Broadcast delivery of Text Messages under a ONE domain name. Please check ComboText for more information about this system.

12. WHAT'S THE DIFFERENCE BETWEEN THE "BASIC" AND THE "PRO PLUS" SYSTEMS?
All mobile and messaging functionalities are the SAME. However, with the Basic System, you only get 100 Advertiser Keywords. With the ProPlus System, you get One (1,000) Thousand Advertiser Keywords plus the "txtNpix" feature which enables your advertisers to add pictures to their text messages. So, for just $100. more for set-up and $19./month extra, you get TEN TIMES MORE Keywords plus the "txtNpix" feature when you order the ProPlus system. 

05. WHAT IS "txtNpix" AND HOW DO PEOPLE RECEIVE THE PICTURE?
txtNpix is an upgrade supported feature that enables your advertisers to include in their SMS text message a link to a supported image. People who have smartphones can simply click on the link to view the accompanying image. Instead of just sending a simple text message, advertisers can now include an image which can enhance their marketing message and attract more customers.

06. IS "txtNpix" THE SAME AS MMS?
No. With MMS, the picture is an integral part of the text message, making MMS more expensive to deliver and possibly result in extra fees being charged to the recipient. txtNpix sends the picture separately through the Mobile Web, making it easily available to people with smartphones.

07. WHAT HAPPENS IF THE MOBILE CUSTOMER HAS AN ORDINARY CELL PHONE?
If the recipient of the text message does not have smartphone, they will still be able to receive the text message in full. However, their phone will not be able to click to view the accompanying image. This is why, even with the txtNpix feature, advertisers must still write their text message in a manner that is sufficiently comprehensive and effectively deliver their marketing message.

08. IS THERE A DEMO THAT I CAN TRY?
Yes. From your cell phone, you can text the words US99 REALTY and send to 368674 (DOTORG) to subscribe to a special service that will send you "New Property Listing Alerts" from a Real Estate Agent who is the owner of the keyword REALTY under the domain name US99.ORG. (Please note that this demo already uses our txtNpix feature. So, if you are using a smartphone, you will also receive the accompanying image.)

03. CAN I SEE A SAMPLE WEBSITE LIKE THE ONE YOU'RE GIVING ME?
Yes. Go to FONEALERTS.COM. This will give you an idea of how your own website will look. You can also go to www.mdeals.org/admin and login to our demo Admin Back Office. The login Pub Key is MDEALS and the Password is 12345. 

IMPORTANT: The design of your website is by itself just a collateral element of our overall service. The most important and most valuable aspects of our service are NOT visible to you — which include all the Mobile Communications functionalities that: (a) make your Domain Name work with the Short Codes we use, and (b) enable your Advertisers to broadcast text messages to their subscribers.

04. CAN I SELECT ANY DOMAIN NAME I WANT FOR MY WEBSITE?
Yes. However, since your Domain name will also be used as your Opt-in Code, you should consider the following: (a) Keep your domain name short, preferably 15 characters or less. This will make it easier to remember and easier to type on a phone keypad; (b) Your domain name can only be a DotCom, DotNet, or DotOrg - because these three are the only ones that will work with the short codes we use.

05. I DO NOT HAVE A DOMAIN NAME; WHAT SHOULD I DO NEXT?
You can go to www.centralops.net to check whether the domain name you want to use is available. After that, go to our Domain Set-Up Form (at the Web address shown on the email you'll receive after you order your Mobile Broadcast System) and complete the form accordingly. You have the option to register the domain name - on your own - using any registry service you want, or we can register your domain name for you at no extra charge. However, we really recommend that you first check and make sure the domain name you want to use is available.

06. SHOULD I REGISTER MY OWN DOMAIN NAME OR SHOULD I LET BRANDEL DO IT FOR ME?
Registering your own domain name offers a lot of advantages, including the ability to choose your own registrar and control the records of your domain name for email and other purposes. Plus, if you wish to transfer or sell the domain name later on, you have full access to do whatever you want.

07. I ALREADY REGISTERED MY DOMAIN NAME; WHAT SHOULD I DO NEXT?
If you already own a domain name, simply go to our Domain Set-Up Form (at the Web address shown on the email that you'll receive after you order your Mobile Broadcast System) and complete the form accordingly. After completing the form, you will be instructed to point the DNS properties of your domain to our servers where we will host the site for you.

08. WHAT IF I AM ALREADY USING MY DOMAIN NAME AND IT HAS CONTENT?
If that's the case, keep your current website where it is and just register a NEW domain name which we can use EXCLUSIVELY for your Mobile Broadcast System. Once you allot a domain name for your Mobile Broadcast System, it will have to be hosted at our server and you will NOT have any backdoor access to the website. You will not be able to add or make changes to the content of the website. 

09. WHAT IF I WOULD LIKE TO DESIGN MY OWN MARKETING WEBSITE?
In that case, we recommend you use TWO domain names: (a) Use domain#1 for your Mobile System, which we will host and utilize for all mobile communications functions; and (b) Use domain#2 as your main marketing website, which you can host on your own, and design any way you want. 

10. CAN I HAVE BRANDEL CHANGE THE GRAPHICS OF MY WEBSITE?
We will NOT do any custom modification to your Website which we host for you. The website itself is just an accommodation on our part. The primary reason we are hosting your domain name is to program the domain with all the mobile functionalities that are needed, and to provide you and your Advertisers with a Back Office system.

11. CAN BRANDEL MAKE MY WEBSITE BLANK OR POINT TO MY SELF-DESIGNED WEBSITE?
Yes, we can. This situation usually comes up when the publisher (you) wishes to design and host their own marketing website. We can have the website we are hosting to display a blank screen, or we can have it point to another URL, which can be the marketing website you design and host on your own.

12. CAN I HAVE AN EMAIL ADDRESS USING MY DOMAIN NAME YOU'RE HOSTING?
No. We will NOT program any custom email address involving the domain name that we are hosting and using as your Mobile Opt-in Code. It would be better for you to use another domain name as an email address for your marketing or customer-contact needs. 

13. HOW CAN I SHOW THE KEYWORD SEARCH AT ANOTHER WEBSITE?
At your Admin Back Office, you will find an "I-Frame" HTML Script that you can add to any Web page that you design, and enable your Web page to display the Keyword Search features of your service and give potential Advertisers easy access to search and order the Keyword they want to use. The I-Frame script comes with very basic instructions, requiring that you to have a good working knowledge of HTML. (If you plan to use I-framing, you must have adequate knowledge of HTML and PHP. We do NOT provide any type of support or coaching as this is beyond the scope of our service.)